Vertical Word Roll Blur Cycle
Vertical Word Roll Blur Cycle is a typography & title cards Remotion shot (with a public demo.tsx). Watch the video preview, read the recipe notes, and copy the agent brief to implement it from tuned TSX.
- Category
- Typography & Title Cards
- Duration
- ~5.0s (150f@30fps: stillness → 3 word swaps → whole group fades out at tail)
- Energy
- Medium (steady three beats, no peaks)
- Styles
- 1
Recipe notes
The trailing word of a sentence becomes a vertical wheel, 3 word swaps at 0.55s each (outQuint seven-tenths + outBack three-tenths, fast-then-very-slow with a micro overshoot), adjacent rows get vertical blur and gray scaling by distance, and the center word tints from gray to the accent color the instant it settles
When to use it
Sentence-stem value props like "Built for ___" plus audience/object enumerations; a clean beat in light-background brand films
Intent
The best way to swap a sentence's trailing word is a wheel rather than a fade: a wheel inherently has **direction** (flipping up the page), so the viewer knows "there's another one coming." This card's two identity markers are the adjacent rows' **vertical blur** (wheel depth of field, simulating a mechanical drum's defocus) and the **tint on landing** (gray→accent, "this is the answer"). The stem `Built for` stays rock-still throughout — the eye is pinned on the wheel, and if the stem shifts, the enumeration feel dissolves.