Title Demote To Label
Title Demote To Label is a typography & title cards Remotion shot (with a public demo.tsx). Watch the video preview, read the recipe notes, and copy the agent brief to implement it from tuned TSX.
- Category
- Typography & Title Cards
- Duration
- A ~3s (92f) / B ~3.5s (104f); demo plays both variants back-to-back in 196f
- Energy
- Low-mid (layout-transformation type, atmospheric shot)
- Styles
- 1
Recipe notes
Big title demotes into a section label, two variants — A: the centered big title develops, holds one beat, then continuously shrinks 0.3x and pans to the top-left corner as a small section label while the content area grows beneath it; B: same routine but its entrance carries a text-selection highlight block that sweeps in then withdraws
When to use it
Chapter openers (the title plays the lead first, then yields to content); section handoffs in tutorial/feature-demo films; variant B adds an identity cue for "text/editing" type products
Intent
The typical fate of a chapter title is "appear → disappear → content arrives," with title and content strangers to each other. This card has the title **demote without leaving the stage**: the centered large word holds one beat to declare the theme, then a single continuous tween shrinks it to 0.3x, flies it to the top-left corner, and it lands as this section's label — still on screen, just demoted from lead to nameplate. The viewer gets spatial memory for free: that big word just now is this small word in the corner now, and this section is about exactly that. The content skeleton starts growing while the demotion is still in progress, with